• Share the cost of your research with our monthly business omnibus survey.

    We carry out telephone interviews with a fresh data sample of 500 senior decision makers every month. There’s no entry fee or set up charges, and questions start from as little as £500.

    Find out more
  • Illuminating the world through better research

    IFF’s intelligent and rigorous research gives our clients the knowledge they need.

    Find out what we do
  • Latest blog: IFF Research launches its Fintech Beacon

    IFF has launched the Fintech Beacon – our online community of digital-only bank and robo-advisor customers. This product helps established providers build a better understanding of the software solutions offered by fintechs…

    Read the blog


IFF Research is one of the research industry’s leading players. With over 50 years of experience, we have a proven track record of delivering high-quality strategic research for a wide range of organisations across the public and private sectors.

Learn more about IFF Research

Have you received a letter from IFF about the Annual Survey of Goods and Services (ASGS)? If so click here


We provide tailor-made research solutions that deliver the insights our clients require. We are passionate about illuminating the world through intelligent and impartial research. Together, we’ll create a solution that works for you.

See some of our recent work

Follow the link for details of Telephone Interviewer positions, click here


Our teams are fully trained in quantitative and qualitative research methods to deliver accurate, insightful outcomes for every study we conduct – including fast-turnaround online projects, focus groups with consumers, and face-to-face interviews with hard-to-reach stakeholders.

Learn more about our approach to research

Have you been contacted by an IFF representative? If so click here

Our key sectors:

Learning & Skills

Discovering how government policy affects learners, workers and business

Employment & Benefits

Providing thorough insight into conditions for workers and those on benefits


Helping regulators make fair and informed decisions with high-quality independent research

Business & Enterprise

Evaluating products, services and initiatives, plus wider aspects like innovation and growth

Health & Wellbeing

Researching how effective policies, programmes and communications are for patients and health professionals

Financial Services

Supporting the financial services to meet the needs of their consumers and members

DWP’s employment pilots for people with drug/alcohol dependencies

Professional Services

Providing actionable insights to help the sector satisfy the needs of customers and regulators

Business Spotlight

500 telephone interviews with UK business owners from as little as £500 per question.


News & Blogs

What is the best way to approach qualitative research? Is it time to get “Back to Basics”?

I’m not referring to early 1990’s Conservative policy or…

Department for Education publish two user experience reports featuring research from IFF

The Department for Education has just published the findings…

Digital consumers shine a light on future pension needs

Pensions are not considered at the vanguard of technological…

Feeling the love: Feedback from some of our not so secret admirers

We love our clients and we always appreciate their feedback but…