Sometimes you need to understand why the public, your customers, service users or stakeholders, are behaving in a certain way. Or perhaps you need to know how you might influence them to exhibit more desired behaviours. You might have a hunch that your own organisation is contributing to the behaviour that you want to change.
In these situations, just asking directly why people are doing what they’re doing sometimes isn’t enough. There’s a risk that people will tell you what they think you want to hear, or give simplistic or overly-logical answers that don’t reflect how human beings really think and feel.
Our range of behavioural insight research tools can give you richer insights into what’s driving behaviour and smarter solutions to help your organisation influence people.
Better understand behaviour
Collect rich insight on why people behave the way that they do. This might include the public, your customers, service users or stakeholders.
Recognise what influences shape attitudes and behaviour, and how this differs amongst different groups of people.
Armed with this insight, receive sharp recommendations on how your organisation can influence behaviours in a desired direction.
How we help
This isn’t an out of the box solution with one course of action.
Instead, our behavioural insight specialists will design a bespoke solution to meet your research objectives. We’ll draw on a range of models, specialisms and research techniques to help you understand behaviours more deeply.
Behavioural models might include COM-B, which systematically looks at how people’s capabilities, opportunities and motivations shape behaviour; or we might look at the role of concepts such as social norms amongst a group of people, or commitments that people have made.
“The audience research component of the project, carried out by IFF, offered incredible insights. Not only did the final report and recommendations inform the brand… but it continues to inform the work we do on a day-to-day basis. My experience of working with … IFF was very rewarding and I would not hesitate to recommend them for other projects of this kind.”
Communications Manager, Centre for Longitudinal Studies, UCL Institute of Education
“IFF bent over backwards to help us. It felt like we were working as a team towards the same goal. IFF felt very organised with great operational processes so that everyone seemed up to date with what was going on. IFF were clear on how they were going to address set-backs which ensured that the project as a whole didnt fall behind – impressive given COVID. Overall, IFFs customer service, flexibility and operations processes were outstanding.”
Lead Analyst, ONS