The work that we do inevitably involves us handling your personal data, including contact details; and sometimes involves us asking for data from individuals that is classed as sensitive.
The type of personal data we process will vary with each research project. For survey coordination purposes we would typically process:
- Name and contact details (telephone number and email address)
- Profession, age, gender and location to ensure we speak to a demographically representative group of people.
- Your IP address and which type of web browser you are using if you participate in an online market research survey.
We also keep the data you, and other research participants gave, when taking part in the research, to allow us to analyse and interpret the data to answer the research questions our clients have asked us to answer (you will have been told the purpose of the study when we asked you to take part). This data will ordinarily be recorded in text, audio and sometimes video format, depending on the project and anonymised for analysis.
If there is a requirement to collect and process sensitive personal data (such as gender, ethnicity, political opinions, religious beliefs, trade union activities, physical or mental health or sexual life) we will obtain your explicit consent and / or provide a full description of how it will be used and where it will be located.
We do no other invisible processing of your data, nor do we attempt to obtain any data from your computer or mobile device.