Financial Services Research
With 25 years’ experience in the financial services sector, IFF’s expert financial services research team can design the most effective research solutions, generate actionable findings and deliver credible recommendations which engage even the most senior stakeholders.
Our grasp of the regulatory and commercial requirements facing your businesses brings real value and our focus is always on optimising the business benefits from your research. We have worked with a range of financial services clients, conducting projects with both consumer and business audiences.
We bring particular expertise in researching hard to reach audiences (e.g. financial advisers, wealth managers, C-Suites) and a proven track record in:
- Customer journey, customer experience and customer satisfaction research
- New product development
- Testing communications, including campaigns and financial product literature
- User testing of online services and apps
- Behavioural insight studies
Large agency resources – small agency response
We take a client focused, hands-on approach with each project always being assigned both a lead and supporting Director to ensure upmost quality is delivered. With 80+ research staff and an in-house data services team, we are flexible enough to meet your timings and evolving needs. We offer a range of qualitative and quantitative solutions, from traditional methods to more innovative approaches, and will always recommend the most appropriate methodology to meet your requirements.
Measuring and Developing Financial Wellbeing
One emerging trend within the financial services sector is the growing expectation for financial services providers to promote and support the financial wellbeing of their customers. While many organisations develop products and services with their customers in mind, our research for the Money and Pensions Service suggests that few are considering or measuring financial wellbeing.
This brings an exciting opportunity for you to:
- Lead the way, as regulators place more emphasis on improving longer term outcomes for your customers
- Enhance your reputation, through the adoption of a truly customer-centric approach
- Reap commercial benefits, helping you acquire and retain customers
Access IFF’s Financial Services insight portal
Find out more about the work we have been doing in the Financial Services sector by accessing our ‘Bright Ideas’ knowledge portal where you can download exclusive papers, sector-specific blogs and watch our latest webinars.
Contact Alistair in our Financial Services team to find out how we can help.
T: 020 7250 3035