The availability and supply of affordable quality homes has always sat high on the agenda of government, at both national and local levels, as have the challenges it faces in optimising people’s living environments.
One of our core values here at IFF is making a difference. We want to make a difference to the clients we work with, and to bring about positive change through the work that we deliver. Our impartial and independent approach means that we let the evidence do the talking, rather than undertaking any research project with a preconceived notion of what the outcome might be.
Just as Housing sits at the heart of most social policy concerns, so does IFF’s work with a number of public sector clients, all of whom face issues that are closely connected with the Housing sector agenda.
- For clients working in the welfare sector – particularly with an interest in benefits and the rollout of Universal Credit – the link to the Housing agenda is clear and inextricable
- Similarly, fair access to housing for all demographic sub-groups of the population is a central and ongoing concern for the equality agenda
- The affordability and quality of housing supply, how this is measured, and how government should intervene to influence supply, is a key concern for the Regulation sector
- Stimulating local labour markets and supporting business growth creates a demand for local housing supply, just as social housing providers are increasingly concerned with the employability and skills of their tenants
- For our clients in the Higher Education sector, the link between the student experience, satisfaction, retention and recruitment is becoming an ever more critical area of focus
IFF Research offers deep-seated expertise across many social challenges faced by local and national government, which helps our clients to make better, more informed decisions on these and many other related issues as they navigate their way through the challenges faced by the Housing sector.
We offer a full range of research services:
- We have a large-scale telephone centre with over 200 stations, fully equipped to undertake a range of measurement surveys
- We have a team of more than 40 researchers skilled in a number of relevant ways:
- Research with vulnerable audiences (e.g. the long-term unemployed, the elderly, and/or the infirm)
- Segmentation and profiling studies
- Studies designed to understand tenant needs and develop services which respond to these needs
- We have an in-house coding team equipped to undertake analysis of large and complex consultations
- We are experts in presenting and disseminating research findings in a wide variety of formats to assist decision makers, including written reports, data presentations, infographics and dashboards.
Please contact housing@iffresearch.com or call 020 7250 3035 to discuss your housing research needs with a senior member of our research team.
