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What is an omnibus survey?

We all know that the findings from research allow us to make better decisions. Knowing more about the potential consequences of our choices reduces the risks involved.
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How can market research reduce commercial risk?

We have all faced difficult decisions in our professional lives. Should we launch a new product or service? Is now a good time to go ahead with that marketing strategy or PR campaign?
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Apprenticeship pay, minimum wage rates and why these matter

The government’s introduction of the National Minimum Wage (NMW) for apprentices in 2010 reflected a wish to improve the reputation of apprenticeships and protect apprentices from being at the mercy of market forces.
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Remaining impartial in the research industry

For many organisations developing a set of values can be a challenging process. It can be difficult to concisely define the nature and intentions of a business.
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