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How can market research reduce commercial risk?

We have all faced difficult decisions in our professional lives. Should we launch a new product or service? Is now a good time to go ahead with that marketing strategy or PR campaign?

IFF Research signs the MRS Net Zero Pledge, committing to net zero by 2026

We’re delighted to announce that IFF have signed this important Pledge. This trigger builds on environmental improvements we at IFF have started to implement over the last few years, but crucially it provides a target.

DfE research helps support schools and pupils and begin educational recovery

The Covid-19 pandemic has greatly affected all aspects of society, and education has been no exception.

IFF launches new Energy & Environment sector

We believe that with a collective effort there is a future to fight for, and that this climate crisis can be abated.

Report calls for CEOs to see youth employment as key part of recovery

A new report commissioned by Movement to Work (MtW) and Youth Futures Foundation (YFF), and co-sponsored by Accenture and Sage— reveals the economic and social benefits that can be achieved when UK employers support youth employment programs.

Improving educational outcomes for looked after children: Welsh Government publishes our findings

The Welsh Government has published our research findings exploring an integrated approach to improving educational outcomes for looked after children.

New commission by DWP to evaluate Kickstart Scheme

IFF Research and Professor Sue Maguire from the Institute for Policy Research have been commissioned to evaluate the Department for Work and Pensions’ (DWP) Kickstart Scheme.

Latest research report for the Scottish Government’s Fair Start Programme

We are delighted to announce publication of our research findings from the third wave of a longitudinal study for the Scottish Government, evaluating their Fair Start Scotland (FSS) programme.

Our inaugural Graduate Index report is published

The Graduate Index is a survey that measures graduates’ successes across seven social and personal measures.

Listening and learning from customer feedback – best practice roundtable summary

The Regulator of Social Housing has already expressed that customer satisfaction should not be a box ticking exercise. Part of the feedback cycle is demonstrating the actions and interventions you are taking.

HM Treasury (HMT) has published evaluation results from the PrizeSaver pilot scheme

Over 1 in 10 account holders listed PrizeSaver as their only savings account, suggesting the scheme encouraged some first-time savers, and over 4 in 10 said they were now saving more regularly since opening a PrizeSaver account.

What is two-way customer journey mapping?

This article will discuss what two-way customer journey mapping is, how it differs from traditional customer journeys, and how you can use this technique yourself.

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