How can you use insight from businesses to improve upcoming events and conferences?

The events industry faces a number of challenges. With the ongoing development of technology, it seems more difficult than ever to make a compelling argument for potential delegates to part with their money, give up their time and travel to your latest event. Once coveted insights are now available at the click of a mouse. Webinars, video presentations and live streaming mean that people do not always feel it necessary to attend events in person, and they have begun to forgo traditional methods of networking in favour of connecting via LinkedIn and other online platforms.

So, what is the answer?

The solution is to make sure your event has genuine value to attendees, and to communicate that message effectively. Easier said than done, but audience insight can help –  asking your customers what would add value, what they want to know, how much they are willing to pay, and so on. By discovering what motivates potential delegates to show up for an event, you are more likely to be able to provide them with the best possible reasons to do so.

Many conferences and events are targeted at the corporate world, making companies and business owners an obvious source of potential insight within the event marketing space. Speaking directly to business owners will give you the answers you need to build a more compelling event.

IFF’s Business Spotlight:

At IFF, we speak to 500 UK senior business decision-makers every month, asking them the questions you need answers to in a cost-effective way. As a conference or event organiser, access to this audience could be invaluable, providing you with the insight required to make your event genuinely stand out from the crowd.

We can work with you to develop questions that will deliver useful insight through Business Spotlight, a cost-effective monthly telephone survey to support organisations in their decision-making process. You can add your own specific questions before your next event – find out more by watching our video here.

For our schedule, rate card and FAQs, please visit our Business Spotlight page here. To find out more, please contact Alice:








Alice Large
Associate Director