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A warm welcome back to Becky: leading our new Transport sector

As we welcome Becky back to lead our new Transport sector, we ask Becky about her time away and her plans for the future of transport research at IFF.

Making transport better for everyone

We’ve launched a dedicated Transport sector to help organisations better understand travel experiences and support better services.

Principles in practice: informed consent

We discuss how informed consent helps protect participants’ rights, reduces harm, and builds trust throughout the research process.

Reflections on research with people living with dementia

Research with people living with dementia is both feasible and valuable when approached with the right mindset and tools. Lane unpacks how to do this and reflects on conducting the research in practice.

Adopting a 4-day week at IFF

After a nine-month trial, we’ve made the decision to adopt a four-day week. Read about why we made the change, and how it’s working.

Principles in practice: accessibility

We discuss how accessibility practices remove barriers and strengthen insight, looking at how it’s integrated throughout the research process.

A pathway to future employment at the core of post 16 education design and delivery

Julie unpacks the Post-16 Education and Skills White Paper and discusses what’s on the horizon for universities

Why AI will never replace human judgement and expertise

In this third blog discussing AI use in social research, we argue that the final step in achieving repeatable quality is, and always will be, the application of human expertise, experience and judgement to evaluate that quality.

You can’t automate what you don’t understand: why mastering processes is still essential to getting the most out of AI

If you’ve used the latest AI tools, you know how powerful they’ve become. But used without discernment, AI just accelerates poor outputs – which brings us to the problem of workslop.

Principles in practice: trauma-informed approaches

We explore how trauma‑informed research prioritises wellbeing, safety and inclusion through designing studies that avoid harm and support underrepresented voices.

Human first: how we decide what AI should (and shouldn’t) do in social research

As AI rapidly expands what’s possible, we share our reflections on what should be automated and what should be team-led task to embrace efficiency and protect quality.

Our 60th year in review: milestones, impact and what’s next

We take a look back and reflect on the highlights from 2025 and our 60th anniversary.

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