New to both IFF Research and the market research industry, the one comment I’ve repeatedly heard in recent months is how most people tend to fall into the world of market research. But while few apparently seek a career in research, those lucky enough to find this industry enjoy rewarding work, surrounded by brilliant people; benefiting from extensive learning opportunities throughout their career. The market research industry undoubtedly attracts people from all backgrounds, with different types of research to match differing skills set, and different sectors to suit different interests and needs. Keen to find out more about the role and the benefits it offers I spoke with some of our team to find out what it takes to be a market researcher.

So whether you’re seeking a career in market research, or are considering options hear what some of our team have to say about the role.

Sarah Odagi IFF Research ExecutiveSarah Odagi, Trainee Research Executive

How did you get into the research industry?
I’ve been working at IFF since 2017, but in my current role as a researcher since January 2019. I was working in recruitment on IFF’s interviewing services team, recruiting telephone interviewers, when I saw a job ad for a trainee researcher role and thought it sounded interesting. I spoke to lots of people to understand more about the role before applying; to find out if it offered job satisfaction as well as growth and career progression opportunities. It certainly delivered!

What is the best thing about your job?
The people really make my job – I work alongside a really lovely group. But in terms of the role specifically I’d say it’s the growth opportunities it’s offered. I’ve grown so much. I feel like my capacity for knowledge has expanded so much – I never saw that coming!

What does it take to be a good researcher?
You need to have an open mind, a willingness to learn and to be able to work well in a team.

What do you like about working for IFF?
I’ve never worked for a company that offers such great benefits. The quarterly team days are great. I also like everything that IFF stand for, and their commitment to making a difference.

What would you say to anyone looking to get into research?
Be courageous and go for any role you want! If you’re looking for growth, a positive atmosphere and something to stimulate you then this role is perfect.

Ollie Gooding Market Researcher

Ollie Gooding, Research Executive

How did you get into research?
I’ve been working as a researcher at IFF since 2018. I first got into research while working for an NGO in Columbia. I was living in a little village on the Caribbean coast working on a project to restore degraded mangroves. It was qualitative research with families to find out if they’d support the project before they applied for funding.

Wow, that sounds interesting!
Yes, it really made me aware of the human side of research and how government policy can massively impact people’s lives.

What were you doing before this job?
Prior to the NGO role I spent some time travelling, but originally, I was a Science Teacher.

What is the best thing about your job?
Working in social policy research. It’s great to have the opportunity to speak with people to understand how policies affect them directly in their day-to-day lives. And to help ensure that their views are taken into account. Working in research you develop really important and useful skills which will help throughout your career.

What does it take to be a good researcher?
To be a qualitative researcher you need to be good at listening, have an open mind and be able to come into a project without pre-conceptions of the end result.

What would you say to anyone looking to get into research?
I’d highly recommend it, especially social research because you genuinely have the ability to make a difference. It’s important to me too to work for a company with a strong purpose and mission – like IFF has.

Emma Moselen Research ManagerEmma Moselen, Research Manager

How did you get into research?
I was studying my undergrad degree in New Zealand in 2013, studying Psychology & Sociology alongside Law. The honest truth is that I realised I’m not confrontational enough to be a lawyer. I was interested in prevention which is why I am wanted to get into policy intervention when I met Associate Professor Robyn Dixon. She was delivering a talk on her research into child and family research for different government departments, and I realised that this bottom-up approach appealed more than dealing with the same issues on a daily basis without being able to address the societal structures that caused it. I started working with her shortly after in a research admin role and never looked back.

What is the best thing about your job?
Working in social policy. It’s exciting to be at the fore of policy change.

What do you like about working for IFF?
Definitely the people! The team are a lot of fun, and the concept of being human first (one of IFF’s values) is really lived.

What would you say to anyone interested in a career in research?
People rarely seek a career in research – they generally fall into it. It’s not something your careers counsellor thinks of. But if anyone is considering a research role I’d recommend speaking to someone who already works in research to understand the day to day of it. It helps if you’re organised but above all you need to have an inquisitive mind.

A growing organisation, with a growing team, we’re always on the look out for research talent of all levels. If you’ve got an inquisitive mind and want to know more about how you can help us to make a difference then we’d love to hear from you! Our careers page includes further details of what to expect and how to find out more about our career opportunities at IFF.

Author: Sara Fernie-Jones