The higher education sector has faced an unprecedented time of upheaval as a result of the pandemic, impacting on all aspects of university life. And while many universities may not be in a position to commission and outsource research like they would have done in pre-Covid times, it doesn’t mean the need for research and insight is any less. In fact, the need is greater.

To support our colleagues in market research and insight roles at universities, and help them design, collect and analyse actionable insight we’ve published a series of ‘How to…’ guides for the HE sector in the past few weeks.

higher education insight

The series of five guides covers all key stages of the research life cycle breaking each element down into manageable chunks and providing best practice and top tips along the way. We cover:

  • The key considerations when planning a project – ensuring you’re clear on your objectives and plan for success
  • Guidance on how to write a questionnaire – including the best structure, types of questions and wording
  • Analysis and interpretation of survey data – discussing how to organise and interpret data to maximise the impact of your results
  • Qualitative methodologies – including the different forms, and what purpose each best serves
  • How to ensure the research has a lasting impact – highlighting the importance of remembering your audience and tailoring your message accordingly

Speaking of the HE insight guide series, IFF Director and Head of Higher Education Research, David Vivian had this to say: “It’s been a really tough year for universities. We’re really pleased to be able to offer these guides to the sector and hope they provide some useful tips for those conducting or commissioning research with applicants, students, graduates or employers”.

Download the guides here.