In a rapidly shifting economic and social landscape, today’s 16 to 18-year-olds face a complex decision about whether to pursue higher education (HE). Our recent online survey of 1,013 young people, weighted to be representative of the UK’s 16 to 18-year-old population, reveals both optimism and anxiety about university life. In the context of ongoing debates about student debt, the cost-of-living crisis, and the value of degrees in the job market, these findings offer vital insights for the HE sector.
As part of our series exploring young people’s attitudes to higher education, we’ll be unpacking more of the detail throughout September in addition to this blog — including more key findings and diving into the data.
Strong interest in HE
The majority, 82%, of young people surveyed are considering entering HE within the next two years. Notably, students from diverse backgrounds show equal enthusiasm: 81% of first-generation university attendees express interest, alongside 85% of young people with disabilities. Students identifying as Asian, Asian British and Black or Black British demonstrate higher interest (89% and 94%, respectively) compared to White students (80%). These findings highlight a growing inclusivity in HE aspirations and that there is a continuing role for universities to ensure the diversity of the student body through successful outreach programmes.
What students want: career prospects and personal growth
For the vast majority of those planning to go to university this has been a long-term plan. 74% have always considered it as an option while going into HE, but are now.
The primary motivations among those aspiring to university include improving career prospects (45%) and earning a qualification for a specific profession (43%). However, students are also driven by personal interests (43% want to pursue a passion or interest) and the desire for personal growth (38% want to earn a degree/qualification for personal achievement). For institutions, this means demonstrating clear career outcomes while showcasing opportunities for personal and intellectual development reinforced by career services and alumni success stories.
Barriers to entry: the rising cost of living and mental health concerns
Despite the strong interest, barriers to pursuing HE are significant. The cost of living (43%) and tuition fees (32%) were among the top concerns for students considering HE, particularly for females and those with disabilities. Anxiety about adjusting to a new lifestyle (32%) and mental health pressures (32%) were also highlighted as significant obstacles. Concerns about recent course closures at some universities were not top of mind for these young people.
For those who have decided against HE, financial considerations also do. Nearly one-third cited the cost of living (26%) and tuition fees (24%) as deterrents. More than a quarter of those not considering university view vocational qualifications as a more attractive alternative.
Adapting to alternative routes
One in ten (9%) young people have shifted away from considering HE in the last two years, with many opting for apprenticeships or employment instead. This aligns with national trends highlighting the growing appeal of vocational qualifications and their key draws: cost-efficiency and practical experience. An emerging theme is the demand for more flexible learning options. Among those not considering HE, 8% said that being able to access more online learning or shorter, modular courses would encourage them to consider university as an option, reflecting the growing appeal of diverse learning pathways.
Final thoughts
Our survey shows both opportunities and challenges for the HE sector. While interest in HE remains high, universities must address financial and mental health concerns, provide flexible learning options, and strengthen their value proposition. By doing so, they can ensure that HE remains an accessible and worthwhile investment for young people in an increasingly uncertain world.