• New Product Development Research

    We provide the thorough and reliable insight you need to develop your offering

    IFF Research Solutions New Product Development

When you’re looking to satisfy the changing needs of your customers, new product development research plays a vital role. The quality of your research can make or break a concept or product. We are on hand to provide the thorough and reliable insight you need to develop your offering.

How we help

  • Scoping and consultation

    We’ll work closely with you to fully understand your requirements, designing an approach unique to your needs and customers.

  • A wide range of methodologies

    Often this will be based on qualitative research involving focus groups and in-depth interviews, but we can also provide quantitative solutions to new product development, if that is what you need.

  • Engaging your design teams and product owners in research

    We can help your stakeholders get closer to the needs of your customers through design workshops and co-creation with potential customers.