We’re proud of our reputation for delivering high quality research. We maintain rigorous systems and processes to ensure our research is robust, reliable and stands up to scrutiny.

As part of this commitment to conducting high quality research, we are work closely with a number of organisations and accreditation systems:

We’re a partner member of the Market Research Society (MRS) and adhere to their code of conduct at all times. We also offer individual membership for all our team to ensure continuous professional development.

In September 2020 our commitment to quality was recognised when we were awarded the Market Research Society’s Best Operational Excellence award.

We’re accredited by the Interviewer Quality Control Scheme (IQCS), the market research’s industry benchmark quality standard for data collection.

We’re a member of ESOMAR – the World Association of Marketing Research Professionals – meaning that we adhere to strict industry codes to reassure clients and the wider public that our research is carried out in a professional and ethical manner.

We’re accredited to the ISO/IEC 27001:2013 standard. The ISO27001 is a business-critical accreditation that guides how we establish and implement new systems and processes, from new hardware, software, security and tight document controls.  Our accreditation proves that we rigorously maintain and continually improve our business to protect the data we collect on behalf of our clients. It’s more than just a certificate – it’s the strict framework that informs how we operate, and is embedded within all our operational processes.

IFF is registered with the Data Protection Commission as a Data Controller under the Data Protection Act 1998, and regularly acts as Data Handler on behalf of clients. Such relationships are controlled by written contract, defining the limits of use for the data handled. Our GDPR Policy is here.