Transport research specialists
Since the COVID 19 pandemic, how people travel, why they travel, and what they expect from their transport has rapidly shifted. These changes, alongside significant structural shifts, are making transport one of the most rapidly evolving sectors in the UK today.
Across government and the operator landscape, new approaches to public and private integration are being tested, and devolution has given Local and Combined Authorities greater flexibility, alongside greater responsibility to evidence outcomes. Transport systems need to prove their contribution to economic growth while meeting diverse local needs.
Evidence requirements are increasing, but the data landscape is fragmented and evolving, making it harder to build a clear picture of how people travel, how services are performing and whether they are meeting people’s needs.
At IFF, we help you cut through that complexity and find solutions to questions such as:
- What drives mode choice across different user groups?
- How do passengers assess the performance and reliability of operators?
- What enables an inclusive transport system that meets diverse needs?
We help you assess the effectiveness and efficacy of your policies and systems through robust evaluation and large-scale passenger surveys, and ensure transport systems are truly passenger-led through our policy-ready deliberative research.
Why IFF?
Tailored research at any scale
With one of the UK’s largest interviewing teams and expertise across qualitative and quantitative methods, we deliver passenger insight programmes tailored to your needs, wherever and however you operate.
Insight with real-world relevance
Our transport specialists integrate methodological rigour with sector knowledge to turn research findings into practical recommendations to inform policy, strategy and investment decisions.
Broader perspectives. Better insight
Drawing on expertise across housing, business, energy, community and other sectors, we bring fresh perspectives that help you understand the wider influences shaping consumer behaviour and attitudes.
Our specialisms
From one-off surveys and small qualitative studies to complex multi-strand evaluations, we offer a wide range of solutions, to meet your transport insight needs. Here are a just a few ways we might be able to help.
Deliberative methods
We use participatory approaches, including deliberation and futures exploration, to test transport solutions and understand potential behaviour change. This supports robust investment decisions and business case development.
Hard to reach audiences
Not sure how to engage your target audience? We design inclusive approaches, using trusted intermediaries and mixed modes to reach seldom heard audiences, ensuring your evidence reflects diverse needs and supports equitable policy decisions.
Our research partners
We work with various public and private sector organisations within transport across the UK. Here are just a handful of our transport partners.
