IFF can help you gain an insight into the thought processes of consumers approaching retirement as their previously restricted pension pots become more accessible.
This new landscape has created unprecedented opportunity for those in financial services, but do you really know enough about how consumers are thinking to capitalise on this?
Don’t miss out! IFF Research is offering a cost-efficient, accessible way to hear what consumers think and say about retirement options and products. We are conducting 6 focus groups across 3 evenings in which we segment consumers by retirement status and DC pension holding.
- Investment£5000+VATCost for subscription
Speaking to consumers is the only way to objectively access their opinions, but this can be a costly exercise, with bespoke research often costing upwards of £20k. By syndicating the research, we can offer you these benefits and more for just £5,000.
Retirement product reports, with new insights are available now. Speak to our Financial Services team for details.
Our approach will give you the tools to inspire new thinking and promote the voice of the customer at the heart of your business.
We are targeting the following customers:
- Substantial DC pension savings (£50k+)
- Those in the build-up to retirement (55+) or
- The recently retired (since April 2015),
We aim to provide interested parties with the critical insight needed to communicate with these groups more effectively.
To discuss this programme in more detail contact the survey lead Chris O’Brien directly at firstname.lastname@example.org or 020 7250 3035.