No entry fees

No set up costs

No minimum spend

No hidden extras

Your monthly hotline to 500 UK senior decision makers

If Brexit and the current pandemic have taught us anything it’s the importance of having actionable insight to guide effective decision-making. Too often, organisations rely upon assumptions or gut feeling. Although this avoids having to invest in the immediate term, many learn the hard way that decisions made without robust insight can ultimately be costly – risking the success of initiatives, product launches, or service development.

But business insight doesn’t have to be expensive. IFF Research has developed a cost-effective solution that is easy to implement, offering robust and actionable insights you can trust. So, whether you’re looking for commercial insights to drive business decisions or looking to develop insight-driven policy, we can help you make data-driven decisions at an affordable cost.

What is a Business Omnibus?

An omnibus survey allows you to ask your own questions as part of a wider survey, whilst sharing the cost of research with other companies doing likewise. A business omnibus helps organisations to collect snapshot data, or track trends over time, to support policy development, business development and marketing strategy, as well as more bespoke business needs.

Business Spotlight: Your monthly hotline to 500 UK senior decision makers

Collect insight from UK businesses every month, representing a wide range of industry sectors, regions and customer demographics.

  • Supporting fast decision-making. Fieldwork takes place over two weeks, with data available just a week later, helping you adopt an agile, yet data-driven approach.
  • Options to suit your needs and budget. With three levels of reporting and data add-ons to enable a focus on particular sectors, regions or customer demographics, you can select a programme that meets your needs and fits your budget.
  • No nasty surprises: There is no entry fee, no set up costs, no minimum spend, and no hidden extras – just a transparent, fair and easy-to-understand rate card.

We adopt a telephone-based approach to deliver more robust results. Which, when combined with our transparent approach to pricing and a flexible range of solutions makes Business Spotlight the ideal research solution for any organisation aiming to make better business decisions.

“ICAEW members advise over two million businesses in the UK. Through Business Spotlight, IFF Research provides a valuable opportunity for us to capture the opinions of a nationally representative sample of businesses.”

James Baglin, Senior Strategic Insight Manager, ICAEW

Who is it for?

  • Are the opinions of senior UK business people important to your organisation’s plans and goals?
  • Are you interested in the views of UK businesses relating to matters such as; the economy, politics and future financial confidence?
  • Do you require independent data to inform and guide boardroom policy?
  • Are you looking for insights and attitudes concerning purchasing patterns to help your sales teams to increase turnover and improve profits?
  • Do you wish to protect your organisation’s future, by keeping abreast of developing trends in today’s dynamic business environment?
  • Do you wish to gain pre-launch feedback for a new policy, initiative, service or product?
  • Are you looking for a cost-effective way to test the UK business marketplace for advertising, promotion, communication, PR, branding, or any other marketing purposes?
  • Would it be beneficial to gain a better understanding of the knowledge of UK businesses concerning governance, compliance, pensions, employment law, accreditation - or any other issues relevant to your organisation?

Our Business Spotlight partners


“IFF Research’s Business Spotlight enabled us to find out about employer attitudes towards hiring disadvantaged young people. IFF was incredibly helpful throughout the entire process, and advised us on how to best use the data to create the biggest impact.”

Abigail Gill, Policy and Research Officer, Centrepoint

How we do it

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Programmes tailored to your needs

Business Spotlight offers several options to meet your needs and fit your budget.

1. Choose your survey type


Snapshot is ideal for organisations looking for a one-off research solution, or for those who wish to analyse the UK business marketplace on an ad hoc basis.


Tracker is ideal for organisations looking for ongoing analysis on a monthly, quarterly or annual basis. We use a variety of reporting tools that allow our clients to track trends in behaviours and attitudes over a period of time.

2. Define your reporting needs

We offer different levels of reporting to match your individual needs. Data tables might be sufficient if you have data analysts within your team. Or perhaps you’d like more in-depth reporting and analysis from our insight experts? We’ll design a package to meet your needs and budget.

Project Manager
Question Design
Survey Preparation
Telephone Survey
Data Tables
Conference Call
Executive Summary
Full Reporting

3. Consider if you’d like to reach a bespoke audience

Are you looking for market research with a greater focus on a specific geographical region, market sector or demographic profile? DataBoost might be the additional solution you are looking for.


Our approach to sample design lets you build up a larger selection of interviews with the group you are most interested in, ensuring that the results of the survey are as relevant to your needs a possible from an off-the-shelf product.

Why choose IFF Research?

Quality: We interview new businesses every month to ensure unbiased results – plus, our telephone approach means that our omnibus survey delivers more robust data than an online panel is ever likely to deliver.

Expertise: We are an independent market research company, founded over 50 years ago. Our team of highly experienced research professionals are passionate about what they do.

Service: We work in close partnership with clients and strive to forge strong relationships built on mutual trust and respect. We do this through effective communication, by offering proactive and constructive advice, and by always hitting deadlines.

Flexibility: Being flexible in our approach is extremely important to us, as we know that every client has a unique set of needs. That’s why our business omnibus comes with a wide variety of options.

Value: We always aim to deliver excellent value for money. That’s why we offer fair pricing and a transparent rate card, with no entry fees, no set up costs, no minimum spend, and no hidden extras.

Our Business Spotlight team

Matt Barnes


As Head of Business & Enterprise Research at IFF, Matt helps businesses and government bodies make better informed decisions. Matt has worked in market research for 11 years, with roles at Ipsos MORI and the National Audit Office before joining IFF in 2014. His knowledge of the business environment – both from a commercial and regulatory perspective – will help you gain insight that is both high impact and great value.

Sam Selner

Associate Director

Sam has been with IFF Research since 2013, during which time he has worked across all aspects of market research. Sam is responsible for discussing the brief, checking specific needs and agreeing budgets, to ensure that your aims are always met.

Contact us

Interested in finding out more? Contact us to today to find out how we can help you make data-driven decisions in a low-cost way.