No entry fees
No set up costs
No minimum spend
No hidden extras
Your monthly hotline to 500 UK senior decision makers
If Brexit and the current pandemic have taught us anything it’s the importance of having actionable insight to guide effective decision-making. Too often, organisations rely upon assumptions or gut feeling. Although this avoids having to invest in the immediate term, many learn the hard way that decisions made without robust insight can ultimately be costly – risking the success of initiatives, product launches, or service development.
But business insight doesn’t have to be expensive. IFF Research has developed a cost-effective solution that is easy to implement, offering robust and actionable insights you can trust. So, whether you’re looking for commercial insights to drive business decisions or looking to develop insight-driven policy, we can help you make data-driven decisions at an affordable cost.
What is a Business Omnibus?
An omnibus survey allows you to ask your own questions as part of a wider survey, whilst sharing the cost of research with other companies doing likewise. A business omnibus helps organisations to collect snapshot data, or track trends over time, to support policy development, business development and marketing strategy, as well as more bespoke business needs.
Business Spotlight: Your monthly hotline to 500 UK senior decision makers
Collect insight from UK businesses every month, representing a wide range of industry sectors, regions and customer demographics.
- Supporting fast decision-making. Fieldwork takes place over two weeks, with data available just a week later, helping you adopt an agile, yet data-driven approach.
- Options to suit your needs and budget. With three levels of reporting and data add-ons to enable a focus on particular sectors, regions or customer demographics, you can select a programme that meets your needs and fits your budget.
- No nasty surprises: There is no entry fee, no set up costs, no minimum spend, and no hidden extras – just a transparent, fair and easy-to-understand rate card.
We adopt a telephone-based approach to deliver more robust results. Which, when combined with our transparent approach to pricing and a flexible range of solutions makes Business Spotlight the ideal research solution for any organisation aiming to make better business decisions.
“ICAEW members advise over two million businesses in the UK. Through Business Spotlight, IFF Research provides a valuable opportunity for us to capture the opinions of a nationally representative sample of businesses.”
James Baglin, Senior Strategic Insight Manager, ICAEW
Who is it for?
Our Business Spotlight partners
“IFF Research’s Business Spotlight enabled us to find out about employer attitudes towards hiring disadvantaged young people. IFF was incredibly helpful throughout the entire process, and advised us on how to best use the data to create the biggest impact.”
Abigail Gill, Policy and Research Officer, Centrepoint
How we do it
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Step 1
CLIENT
BRIEFING -
Step 2
QUESTIONNAIRE
DESIGN -
Step 3
SURVEY
PREPARATION -
Step 4
TELEPHONE
SURVEY -
Step 5
DATA
TABLES -
Step 6
RESULTS
DEBRIEF
Programmes tailored to your needs
Business Spotlight offers several options to meet your needs and fit your budget.
1. Choose your survey type
2. Define your reporting needs
We offer different levels of reporting to match your individual needs. Data tables might be sufficient if you have data analysts within your team. Or perhaps you’d like more in-depth reporting and analysis from our insight experts? We’ll design a package to meet your needs and budget.
Spotlight |
Spotlight Plus |
Spotlight Premium |
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|---|---|---|---|
| Project Manager | |||
| Question Design | |||
| Survey Preparation | |||
| Telephone Survey | |||
| Data Tables | |||
| Conference Call | |||
| Executive Summary | |||
| Full Reporting |
3. Consider if you’d like to reach a bespoke audience
Are you looking for market research with a greater focus on a specific geographical region, market sector or demographic profile? DataBoost might be the additional solution you are looking for.
Why choose IFF Research?
Quality: We interview new businesses every month to ensure unbiased results – plus, our telephone approach means that our omnibus survey delivers more robust data than an online panel is ever likely to deliver.
Expertise: We are an independent market research company, founded over 50 years ago. Our team of highly experienced research professionals are passionate about what they do.
Service: We work in close partnership with clients and strive to forge strong relationships built on mutual trust and respect. We do this through effective communication, by offering proactive and constructive advice, and by always hitting deadlines.
Flexibility: Being flexible in our approach is extremely important to us, as we know that every client has a unique set of needs. That’s why our business omnibus comes with a wide variety of options.
Value: We always aim to deliver excellent value for money. That’s why we offer fair pricing and a transparent rate card, with no entry fees, no set up costs, no minimum spend, and no hidden extras.
Our Business Spotlight team
Matt Barnes
Director
As Head of Business & Enterprise Research at IFF, Matt helps businesses and government bodies make better informed decisions. Matt has worked in market research for 11 years, with roles at Ipsos MORI and the National Audit Office before joining IFF in 2014. His knowledge of the business environment – both from a commercial and regulatory perspective – will help you gain insight that is both high impact and great value.
Sam Selner
Associate Director
Sam has been with IFF Research since 2013, during which time he has worked across all aspects of market research. Sam is responsible for discussing the brief, checking specific needs and agreeing budgets, to ensure that your aims are always met.
Contact us
Interested in finding out more? Contact us to today to find out how we can help you make data-driven decisions in a low-cost way.
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Step 1 - CLIENT BRIEFING
This first step in the process is to make sure we understand a client’s objectives. This ensures that we are able to offer the best package to suit their needs and budget.
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Step 2 - QUESTIONNAIRE DESIGN
We use our extensive experience in market research to design the interview questions in such a way that that they are answered as helpfully as possible. This will ensure the highest quality results.
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Step 3 - SURVEY PREPARATION
We programme our computer systems with client-approved telephone scripts. We brief our in-house fieldwork team on the overall aims behind each client’s questions before they commence the survey.
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Step 4 - TELEPHONE SURVEY
Over a two-week period, our fieldwork team complete 500 telephone interviews from the UK business community, always making sure that they are speaking with senior people who have decision-making authority.
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Step 5 - DATA TABLES
We process the results of the survey into user-friendly data tables. These are normally sent to clients as CSV files within a week of the telephone survey being completed.
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Step 6 - RESULTS DEBRIEF
Finally, we offer all business omnibus clients a post-survey conference call to discuss their results in more detail and to answer any questions they might have.
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