Our relationship with facts is conflicted. On the one hand, we are better informed and more engaged with evidence than ever before. We have a world of facts and data at our fingertips. But at the same time, we are told that people are ever more disengaged and disbelieving of evidence; Facts can be manipulated, facts are contradictory and facts can even be ‘alternative’.
In this post-truth world people are not passive and trusting recipients of evidence and the way in which facts are communicated has taken on increased importance. This can feel like a challenge to the notion of balanced and impartial analysis, where the facts speak for themselves. But perhaps the real challenge is to lift the evidence off the page and find ways to listen and connect with people who are sceptical of facts.
By making greater use of storytelling techniques and data visualisation can we capture imaginations and better engage our audiences? Or is the journey from fact to fiction too short to risk bringing narrative into the account?
Making evidence more accessible: An expert view
Next Thursday 11th May we host the second event in our Evidence Matters seminar series and we continue our theme of seeking positive solutions to current challenges facing the world of research and analysis. We are inviting an audience of policy and research professionals from the public sector and senior decision-makers and research commissioners from the private sector to attend and join in the debate.
- Rowan Foster, Chair (Director, IFF Research)
- Patrick Worrall (Senior Producer, Channel 4 News Fact Check)
- Robert Fry (Head of Data Visualisation, ONS)
- Robert Holtom (Art of Business Storytelling Course Leader, School of Life)
- Caroline Florence (Founder, Insight Narrator)
For more information on the event and to register your interest follow he link here.