Lighting the way to a better understanding of new digital users in financial services.
IFF has built a qualitative research community of engaged users of digital only banks and robo-advice based investment platforms.
This will enable cost effective and quick turnaround research with a niche, but growing, consumer segment – a project could cost less than £10k and be completed in a matter of days!
Use it to support product innovation, test marketing / communications material, explore user experiences or simply build a richer understanding of the needs and motivations of this group.
- If you are a traditional player, it will give you insight into how your fintech competitors are rapidly growing their customer base.
- If you are already a fintech player, it will give you insight from beyond your existing customers to help you understand competitor offerings and grow your market share.
We are currently conducting our own research with the community – if you would like to hear more about the Fintech Beacon and see the findings from our study, please contact Georgina Clarke, Director, Financial Services:
T: 020 7250 3035