IFF Team Members

Other Expertise

With a core team of over fifty full-time people drawn from a wide range of backgrounds, we have the capability and experience in-house to serve a diverse range of markets and sectors. Along with B2B, Financial and Public Sector market research, we work in a range of consumer markets.

Consumer research accounts for nearly 40% of our revenue and exceeds £2m in fee income per annum. We conduct interviews with the general public using a range of techniques. The ones we employ depend on the market sector or the specific needs of each and every project; they include:

  • CATI
  • Face-to-face
  • Over the internet
  • Post

    • We also have a number of areas in which we specialise, in particular:

  • Advertising awareness
  • Ethnic minorities
  • Newspapers
  • Public transport
  • Staff Surveys
  • Telecommunications
  • Travel and tourism

    • Examples of our consumer work in the past few years include:

  • Tracking public attitudes towards the London Congestion Charging Zone
  • Measuring the purchasing market for Newspapers
  • Readership studies for Newspapers and magazines
  • Research to direct the content of a new series of travel guides
  • Website evaluation and mystery shopping for an on-line games retailer (‘surf and shop’)
  • Product testing of mobile phones, digital cameras and camcorders
  • A segmentation study of people interested in travelling to South Africa
  • Research among Asian women into preferences for brands of rice

    • In addition to full service work listed above, we also conduct field-and-tab projects for many other research agencies, both in the UK and overseas, For more information please contact any of the following:

  • Mark Speed, Jnt Managing Director marks@iffresearch.com
  • Steve Lomax, Director stevel@iffresearch.com
    		•